Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "7189"
  #_source: array:26 [
    "id" => "7189"
    "slug" => "strategic-faux-pas-in-the-management-of-product-innovation"
    "yearMonth" => "1993-08"
    "year" => "1993"
    "title" => "Strategic Faux Pas in the Management of Product Innovation"
    "description" => "XUEREB, J.M. et DOUGHERTY, D.J. (1993). Strategic Faux Pas in the Management of Product Innovation."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
      1 => array:1 [
        "name" => "DOUGHERTY D.J."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche analyse 52 processus d'innovation afin d'étudier les difficultés qu'éprouvent les innovateurs à relier leur projet à la stratégie et à la structure de leur entreprise. Cet article détermine la présence de "faux pas stratégiques" lors de la réalisation de processus d'innovation et propose des solutions qui permettent d'éviter leur naissance."
      "en" => "This research analyzes 52 cases of product innovation to understand why innovators cannot easily link their product to the firm's strategy and structure. This paper points out three common strategic blunders, called strategic faux pas, and illustrates how they are unwittingly but systematically commited in product innovation. Finally, this research offers suggestions to overcome them."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T18:21:43.000Z"
    "docTitle" => "Strategic Faux Pas in the Management of Product Innovation"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>, DOUGHERTY D.J."
    "docDescription" => "<span class="document-property-authors">XUEREB Jean-Marc, DOUGHERTY D.J.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1993</span>"
    "keywordList" => ""
    "docPreview" => "<b>Strategic Faux Pas in the Management of Product Innovation</b><br><span>1993-08 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Strategic Faux Pas in the Management of Product Innovation</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.957338
  +"parent": null
}