Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "5085"
  #_source: array:26 [
    "id" => "5085"
    "slug" => "store-brands-and-overall-store-price-image"
    "yearMonth" => "2006-01"
    "year" => "2006"
    "title" => "Store Brands and Overall Store Price Image"
    "description" => "COUTELLE, P. et DESMET, P. (2006). Store Brands and Overall Store Price Image. Dans: <i>ANZMAC. Advancing Theory, Maintaining Relevance</i>. QUT (Queensland University of Technology)."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "COUTELLE P."
      ]
    ]
    "ouvrage" => "ANZMAC. Advancing Theory, Maintaining Relevance"
    "keywords" => array:6 [
      0 => "Communication"
      1 => "Distribution"
      2 => "Expérimentation"
      3 => "Image prix magasin"
      4 => "Marques de distributeurs"
      5 => "Prospectus"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "CD-Rom Une expérimentation inter-sujets montre que la présence plus importante des MDD (versus marques nationales) sur un prospectus améliore la dimension prix bas de l'image prix globale d'un magasin."
      "en" => "Statistical analysis of an intersubjects experimental design shows that increasing the number of store brands versus national brands on a flyer can increase the low price dimension of the overall store pric image"
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "Store Brands and Overall Store Price Image"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, COUTELLE P."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, COUTELLE P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2006</span>"
    "keywordList" => "<a href="#">Communication</a>, <a href="#">Distribution</a>, <a href="#">Expérimentation</a>, <a href="#">Image prix magasin</a>, <a href="#">Marques de distributeurs</a>, <a href="#">Prospectus</a>"
    "docPreview" => "<b>Store Brands and Overall Store Price Image</b><br><span>2006-01 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Store Brands and Overall Store Price Image</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.83707
  +"parent": null
}