Presentations at an Academic or Professional conference
Year
1996
Abstract
The present study is designed to extend the consumer behavior findings associated with vacations by investigating some correlates suggested by prior research in the context of French population, as cultural values are generally an important determinant of consumer behavior (see Pitts and Woodside 1984 , Carman 1978 , Khale 1984).
NYECK, S., XUEREB, J.M. et PARADIS, S. (1996). Some Correlates of French Consumer Vacation Preferences.