Press article, video or other popular media
Year
2020
Abstract
Alibaba’s success is no secret. From its humble beginnings in Jack Ma’s Hangzhou apartment, the company has evolved and grown into an e-commerce empire known internationally. What exactly is it about Alibaba that has enabled it to flourish? Here are seven fundamental reasons for its ground-breaking success.
PAVIE, X. (2020). Seven reasons for Alibaba’s success. Digital Commerce 360.