Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "7098"
  #_source: array:26 [
    "id" => "7098"
    "slug" => "role-of-group-cohesiveness-in-consumers-responses-to-mobile-promotions"
    "yearMonth" => "2017-10"
    "year" => "2017"
    "title" => "Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions"
    "description" => "GUPTA, R., MUKHERJEE, P. et JAYARAJAH, K. (2017). Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions. Dans: 2017 Association for Consumer Research Conference (ACR 2017)."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "GUPTA Reetika"
        "bid" => "B00536881"
        "slug" => "gupta-reetika"
      ]
      1 => array:1 [
        "name" => "MUKHERJEE P."
      ]
      2 => array:1 [
        "name" => "JAYARAJAH K."
      ]
    ]
    "ouvrage" => "2017 Association for Consumer Research Conference (ACR 2017)"
    "keywords" => []
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-27T15:21:47.000Z"
    "docTitle" => "Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/gupta-reetika">GUPTA Reetika</a>, MUKHERJEE P., JAYARAJAH K."
    "docDescription" => "<span class="document-property-authors">GUPTA Reetika, MUKHERJEE P., JAYARAJAH K.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2017</span>"
    "keywordList" => ""
    "docPreview" => "<b>Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions</b><br><span>2017-10 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.181871
  +"parent": null
}