Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9509"
  #_source: array:26 [
    "id" => "9509"
    "slug" => "ralph-lauren-when-the-king-retires-can-the-brand-live-happily-ever-after"
    "yearMonth" => "2016"
    "year" => "2016"
    "title" => "Ralph Lauren: When the king retires, can the brand live happily ever after?"
    "description" => "TIDOW, H. et SOM, A. (2016). Ralph Lauren: When the king retires, can the brand live happily ever after? ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
      1 => array:1 [
        "name" => "TIDOW Hannah"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:18 [
      0 => "Luxury"
      1 => "Affordable Luxury"
      2 => "US"
      3 => "Portfolio Management"
      4 => "Global Operations"
      5 => "International Management"
      6 => "International Expansion"
      7 => "Trading up and trading down"
      8 => "Core Competencies"
      9 => "Brand Identity"
      10 => "Restructuring"
      11 => "Turnaround Management"
      12 => "Growth Strategies"
      13 => "End of a Legacy"
      14 => "Left and Right Brain"
      15 => "Licensing"
      16 => "Ralph Lauren"
      17 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:16"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4483"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => """
        It was the incarnation of the American "From Rags to Riches" dream - In 1967, Ralph Lauren founded a company in New York City to produce ties without any fundamental knowledge of fashion design and managed to turn it into one of the biggest US luxury brands. Despite the success the company had in the past decades, it faced critical challenges in 2015 - ahead of all the retirement of the founder and face of the company, Mr. Ralph Lauren himself.\n
        What was going to happen to the company after the founder left? Whom did he choose as a successor and why? The retirement of the 75-year-old CEO came at the same time as sales and profit were struggling and the company was in need to realign its global strategy and reorganize to a simplified and more efficient structure.
        """
      "en" => """
        It was the incarnation of the American "From Rags to Riches" dream - In 1967, Ralph Lauren founded a company in New York City to produce ties without any fundamental knowledge of fashion design and managed to turn it into one of the biggest US luxury brands. Despite the success the company had in the past decades, it faced critical challenges in 2015 - ahead of all the retirement of the founder and face of the company, Mr. Ralph Lauren himself.\n
        What was going to happen to the company after the founder left? Whom did he choose as a successor and why? The retirement of the 75-year-old CEO came at the same time as sales and profit were struggling and the company was in need to realign its global strategy and reorganize to a simplified and more efficient structure.
        """
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-22T02:21:51.000Z"
    "docTitle" => "Ralph Lauren: When the king retires, can the brand live happily ever after?"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, TIDOW Hannah"
    "docDescription" => "<span class="document-property-authors">SOM Ashok, TIDOW Hannah</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2016</span>"
    "keywordList" => "<a href="#">Luxury</a>, <a href="#">Affordable Luxury</a>, <a href="#">US</a>, <a href="#">Portfolio Management</a>, <a href="#">Global Operations</a>, <a href="#">International Management</a>, <a href="#">International Expansion</a>, <a href="#">Trading up and trading down</a>, <a href="#">Core Competencies</a>, <a href="#">Brand Identity</a>, <a href="#">Restructuring</a>, <a href="#">Turnaround Management</a>, <a href="#">Growth Strategies</a>, <a href="#">End of a Legacy</a>, <a href="#">Left and Right Brain</a>, <a href="#">Licensing</a>, <a href="#">Ralph Lauren</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Ralph Lauren: When the king retires, can the brand live happily ever after?</b><br><span>2016 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4483" target="_blank">Ralph Lauren: When the king retires, can the brand live happily ever after?</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.7489395
  +"parent": null
}