Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9508"
  #_source: array:26 [
    "id" => "9508"
    "slug" => "qatar-airways-the-worlds-five-star-airline"
    "yearMonth" => "2016"
    "year" => "2016"
    "title" => "Qatar Airways: The World's Five Star Airline"
    "description" => "SARDANA, D. et SOM, A. (2016). Qatar Airways: The World's Five Star Airline. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
      1 => array:1 [
        "name" => "SARDANA Devam"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:9 [
      0 => "Competitive Strategy"
      1 => "Qatar Airways"
      2 => "OpenSkies"
      3 => "Gulf Carriers"
      4 => "Luxury Flying"
      5 => "Global Expansion"
      6 => "Qatar World Cup"
      7 => "Sponsorship"
      8 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:16"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4624"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => """
        The aviation industry has significantly transformed with the arrival of Emirates in 1985, which brought high end service to customers and promised a comfortable and luxurious flying experience. Qatar Airways was established in 1993 and has tried to establish a similar positioning in the market.Together with Etihad Airways, these three carriers are known as MEB3 (The Middle East Big 3). \n
        Due to its similar strategic positioning of MEB3, Qatar needs to overcome the challenge of successfully differentiating itself.
        """
      "en" => """
        The aviation industry has significantly transformed with the arrival of Emirates in 1985, which brought high end service to customers and promised a comfortable and luxurious flying experience. Qatar Airways was established in 1993 and has tried to establish a similar positioning in the market.Together with Etihad Airways, these three carriers are known as MEB3 (The Middle East Big 3). \n
        Due to its similar strategic positioning of MEB3, Qatar needs to overcome the challenge of successfully differentiating itself.
        """
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T16:21:40.000Z"
    "docTitle" => "Qatar Airways: The World's Five Star Airline"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, SARDANA Devam"
    "docDescription" => "<span class="document-property-authors">SOM Ashok, SARDANA Devam</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2016</span>"
    "keywordList" => "<a href="#">Competitive Strategy</a>, <a href="#">Qatar Airways</a>, <a href="#">OpenSkies</a>, <a href="#">Gulf Carriers</a>, <a href="#">Luxury Flying</a>, <a href="#">Global Expansion</a>, <a href="#">Qatar World Cup</a>, <a href="#">Sponsorship</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Qatar Airways: The World's Five Star Airline</b><br><span>2016 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4624" target="_blank">Qatar Airways: The World's Five Star Airline</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.061221
  +"parent": null
}