Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "2302"
  #_source: array:26 [
    "id" => "2302"
    "slug" => "promotion-des-ventes-tendances-et-interactivite"
    "yearMonth" => "1995-05"
    "year" => "1995"
    "title" => "Promotion des ventes : tendances et interactivité"
    "description" => "DESMET, P. et BERNARDET, J.P. (1995). Promotion des ventes : tendances et interactivité. <i>Décisions Marketing</i>, pp. 79-84."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "BERNARDET J.P."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "79-84"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article a pour but de permettre la compréhension et l'anticipation des tendances quant à la combinaison des techniques et des medias pour communiquer et gérer des opérations promotionnelles de plus en plus sophistiquées. Un cadre général d'analyse qui met en évidence les différents échanges nécessaires à la réalisation de l'opération, est proposé et sert de support pour analyser les tendances observées et les innovations récentes dans le montage des opérations."
      "en" => "This article presents a general framework to analyze the structure of promotional actions, the main trends and the potentialities of new instruments and tools, and interactivity  in particular."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-07-16T07:22:04.000Z"
    "docTitle" => "Promotion des ventes : tendances et interactivité"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, BERNARDET J.P."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, BERNARDET J.P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>Promotion des ventes : tendances et interactivité</b><br><span>1995-05 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Promotion des ventes : tendances et interactivité</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.200829
  +"parent": null
}