Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "3266"
  #_source: array:26 [
    "id" => "3266"
    "slug" => "principles-of-marketing-engineering"
    "yearMonth" => "2007-01"
    "year" => "2007"
    "title" => "Principles of Marketing Engineering"
    "description" => "LILIEN, G.L., RANGASWAMY, A. et DE BRUYN, A. (2007). <i>Principles of Marketing Engineering</i>. Trafford Publishing, 232 pages."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "DE BRUYN Arnaud"
        "bid" => "B00024825"
        "slug" => "de-bruyn-arnaud"
      ]
      1 => array:1 [
        "name" => "LILIEN G.L"
      ]
      2 => array:1 [
        "name" => "RANGASWAMY A."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Ingéniérie marketing"
    ]
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet ouvrage, destiné aux professionels du marketing et étudiants d'école de commerce, présente différentes techniques d'ingéniérie marketing."
      "en" => "This book, aimed at marketing professionals and business students, presents many marketing engineering techniques in a non-technical way."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T08:21:48.000Z"
    "docTitle" => "Principles of Marketing Engineering"
    "docSurtitle" => "Books"
    "authorNames" => "<a href="/cv/de-bruyn-arnaud">DE BRUYN Arnaud</a>, LILIEN G.L, RANGASWAMY A."
    "docDescription" => "<span class="document-property-authors">DE BRUYN Arnaud, LILIEN G.L, RANGASWAMY A.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2007</span>"
    "keywordList" => "<a href="#">Ingéniérie marketing</a>"
    "docPreview" => "<b>Principles of Marketing Engineering</b><br><span>2007-01 | Books </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Principles of Marketing Engineering</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.194345
  +"parent": null
}