Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "8645"
  #_source: array:26 [
    "id" => "8645"
    "slug" => "preface-le-marketing-nouveau-comme-le-bon-vin-est-arrive"
    "yearMonth" => "2015-04"
    "year" => "2015"
    "title" => "Préface : Le marketing nouveau, comme le bon vin, est arrivé"
    "description" => "TARONDEAU, J.C. (2015). Préface : Le marketing nouveau, comme le bon vin, est arrivé. Dans: <i>Key Account Manager, Vendeur ou Chef d'Orchestre ?</i> 1st ed. Editions KAWA."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "TARONDEAU Jean-Claude"
        "bid" => "B00000491"
        "slug" => "tarondeau-jean-claude"
      ]
    ]
    "ouvrage" => "Key Account Manager, Vendeur ou Chef d'Orchestre ?"
    "keywords" => array:7 [
      0 => "Clients stratégiques"
      1 => "Comptes clés"
      2 => "Comptes stratégiques"
      3 => "Grands comptes"
      4 => "KAM"
      5 => "Management commercial"
      6 => "Ventes complexes"
    ]
    "updatedAt" => "2020-12-17 18:37:46"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Préfaces d'un ouvrage"
      "en" => "Prefaces of a book"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'ouvrage de référence en langue française sur le management des comptes clés. Traite des fondements de la discipline, de la définition des comptes clés, des processus de création d'un programme Comptes Clés, des outils de planification Compte Clé pour chaque Key Account Manager. Ouvrage de réflexion approfondie et d'action qui  s'adresse aux formateurs et praticiens des relations Clients-Fournisseurs complexes."
      "en" => "The reference book on Key Account Management in the French language. The content deals with the fundamentals of the discipline, the definition of key accounts, the Key Account Program setup processes, the key account planning tools for every Key Account Manager. A thought-provoking, yet pragmatic opus intended for academic researchers and trainers and practitioners of Key Customer-Supplier relationships."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-12-22T04:21:46.000Z"
    "docTitle" => "Préface : Le marketing nouveau, comme le bon vin, est arrivé"
    "docSurtitle" => "Prefaces of a book"
    "authorNames" => "<a href="/cv/tarondeau-jean-claude">TARONDEAU Jean-Claude</a>"
    "docDescription" => "<span class="document-property-authors">TARONDEAU Jean-Claude</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2015</span>"
    "keywordList" => "<a href="#">Clients stratégiques</a>, <a href="#">Comptes clés</a>, <a href="#">Comptes stratégiques</a>, <a href="#">Grands comptes</a>, <a href="#">KAM</a>, <a href="#">Management commercial</a>, <a href="#">Ventes complexes</a>"
    "docPreview" => "<b>Préface : Le marketing nouveau, comme le bon vin, est arrivé</b><br><span>2015-04 | Prefaces of a book </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Préface : Le marketing nouveau, comme le bon vin, est arrivé</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.149952
  +"parent": null
}