Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4972"
  #_source: array:26 [
    "id" => "4972"
    "slug" => "pratique-des-reseaux-de-neurones-en-marketing"
    "yearMonth" => "2003-11"
    "year" => "2003"
    "title" => "Pratique des réseaux de neurones en marketing"
    "description" => "DESMET, P. (2003). Pratique des réseaux de neurones en marketing. Dans: <i>ACSEG. Approches connexionnistes en sciences économiques et de gestion. 10ème Rencontre Internationale</i>. IAE Nantes."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => "ACSEG. Approches connexionnistes en sciences économiques et de gestion. 10ème Rencontre Internationale"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La pratique des réseaux de neurones en marketing se développe lentement. A partir d'une revue de la littérture publiée en marketing sur les deux principales catégories de réseaux (MLP et carte de Kohonen) et des entretiens réalisés auprès de praticiens experts, l'article vise à identifier les domaines d'application, l'intérêt pratique des RNA mais aussi les difficultés rencontrées qui en ralentissent le développement."
      "en" => "Practitioners' use of neural networks in marketing is picking up slightly. By a review of the literature published in marketing on the two main networks (MLP and kohonen maps) and an anlysis of experts inteviews, the paper aims to identify successful applications, advantages and limitations of neural networks, as well as practical obstacles putting a brake on its growth."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "Pratique des réseaux de neurones en marketing"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2003</span>"
    "keywordList" => ""
    "docPreview" => "<b>Pratique des réseaux de neurones en marketing</b><br><span>2003-11 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Pratique des réseaux de neurones en marketing</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.846382
  +"parent": null
}