Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4073"
  #_source: array:26 [
    "id" => "4073"
    "slug" => "politique-de-prix"
    "yearMonth" => "2005-01"
    "year" => "2005"
    "title" => "Politique de prix"
    "description" => "DESMET, P. (2005). Politique de prix. Dans: <i>MBA</i>. 1st ed. Éditions d'Organisation, pp. 309-331."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => "MBA"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "309-331"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le chapitre présente les différentes étapes de la fixation du prix d'un produit ou d'un service avec, successivement : (1) la hiérarchisation des objectifs et des contraintes , puis  (2) la prise en compte de la réglementation , (3) la mesure et la compréhension des coûts , (4) l'intégration de la structure et des comportements de la concurrence , (5) l'évaluation de la demande , (6) le choix d'une méthode de fixation du prix et enfin l'intégration de toutes ces dimensions pour le choix du prix."
      "en" => "The chapter describes a process in several steps to choose a price for a product or a service: (1)  set up a hierarchy for objectives and list the relevant constraints, (2) identify the relevant laws, (3) understand and measure cost drivers, (4) review and integrate competition, (5) evaluate demand for specific prices, (6) choose a method to select the best acceptance price and (7) integrate all these dimensions to decide a price."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T15:21:44.000Z"
    "docTitle" => "Politique de prix"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2005</span>"
    "keywordList" => ""
    "docPreview" => "<b>Politique de prix</b><br><span>2005-01 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Politique de prix</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.099945
  +"parent": null
}