Conference Proceedings
Year
1999
Abstract
The purpose of this research is to identify the factors which allow the suppliers to build a force of proposition within a buyer supplier cooperation. Data of 307 automotive suppliers were collected and analyzed in a PLS statistical approach.
DONADA, C. (1999). Partenariat vertical et force de proposition pour les fournisseurs. Dans: AIMS-8ème Conférence Internationale de Management Stratégique. Financial Management Association (FMA).