Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "2180"
  #_source: array:26 [
    "id" => "2180"
    "slug" => "orientacao-estrategice-da-empresa-e-desempenho-dos-novos-produtos"
    "yearMonth" => "1999-01"
    "year" => "1999"
    "title" => "Orientacao Estrategice da Empresa e Desempenho dos Novos Produtos"
    "description" => "GATIGNON, H. et XUEREB, J.M. (1999). Orientacao Estrategice da Empresa e Desempenho dos Novos Produtos. <i>Comportamento Organizacional e Gestao</i>, pp. 71-103."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
      1 => array:1 [
        "name" => "GATIGNON H."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "71-103"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche définit trois orientations stratégiques différentes pour l'entreprise, une orientation technologique, une orientation concurrents et une orientation consommateurs, puis compare ces trois orientations avec la performance commerciale des produits nouveaux lancés sur le marché."
      "en" => "This research seeks to understand which of the three different strategic orientations of the firm (customer, competitive and technological orientations) is more appropriate, when and why, in the context of developing product innovations."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T18:21:43.000Z"
    "docTitle" => "Orientacao Estrategice da Empresa e Desempenho dos Novos Produtos"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>, GATIGNON H."
    "docDescription" => "<span class="document-property-authors">XUEREB Jean-Marc, GATIGNON H.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>Orientacao Estrategice da Empresa e Desempenho dos Novos Produtos</b><br><span>1999-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Orientacao Estrategice da Empresa e Desempenho dos Novos Produtos</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.957338
  +"parent": null
}