Year
2008
Authors
DE BRUYN Arnaud, LIECHTY J.C., HUIZINGH E.K.R.E., LILIEN G.L.
Abstract
This article explores different approaches to design an efficient and easy-to-use questionnaire-based recommender system, based on the results of a conjoint analysis.
DE BRUYN, A., LIECHTY, J.C., HUIZINGH, E.K.R.E. et LILIEN, G.L. (2008). Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids. Marketing Science, 27(3), pp. 443-460.