Press article, video or other popular media
Year
2000
Abstract
From now on, the Future will belong to managers who will be able to recognize when they need to question their company’s identity without wasting too much time on trying organizational or strategic changes.
BOUCHIKHI, H. et KIMBERLY, J. (2000). Ne changez pas de stratégie, changez d’identité ! Les Echos, pp. 8-9.