Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9496"
  #_source: array:26 [
    "id" => "9496"
    "slug" => "moschino-when-luxury-meets-pop-culture"
    "yearMonth" => "2016"
    "year" => "2016"
    "title" => "Moschino: When Luxury meets Pop Culture"
    "description" => "KUHN, N. et SOM, A. (2016). Moschino: When Luxury meets Pop Culture. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
      1 => array:1 [
        "name" => "KUHN Nina"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:17 [
      0 => "Luxury"
      1 => "Affordable Luxury"
      2 => "US"
      3 => "Portfolio Management"
      4 => "Global Operations"
      5 => "International Management"
      6 => "International Expansion"
      7 => "Trading up and trading down"
      8 => "Core Competencies"
      9 => "Brand Identity"
      10 => "Restructuring"
      11 => "Turnaround Management"
      12 => "Growth Strategies"
      13 => "End of a Legacy"
      14 => "Left and Right Brain"
      15 => "Licensing"
      16 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:16"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4623"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => """
        Unlike most luxury brands, Moschino is founded during the most eccentric and colorful decade of the 20th century. \n
        - How did the rebel of the fashion industry manage to create an eponymous world-known luxury brand? What is Moschino most valuable competence? \n
        - Can "cheap" be luxury? \n
        - Are Moschino designs fashionable (fashion industry) or timeless (luxury industry)? What does the success of Moschino tell about the luxury industry nowadays? \n
        - Can the brand rely on its eccentric identity in a time when luxury customers seek elegance and refined
        """
      "en" => """
        Unlike most luxury brands, Moschino is founded during the most eccentric and colorful decade of the 20th century. \n
        - How did the rebel of the fashion industry manage to create an eponymous world-known luxury brand? What is Moschino most valuable competence? \n
        - Can "cheap" be luxury? \n
        - Are Moschino designs fashionable (fashion industry) or timeless (luxury industry)? What does the success of Moschino tell about the luxury industry nowadays? \n
        - Can the brand rely on its eccentric identity in a time when luxury customers seek elegance and refined
        """
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-24T12:21:42.000Z"
    "docTitle" => "Moschino: When Luxury meets Pop Culture"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>, KUHN Nina"
    "docDescription" => "<span class="document-property-authors">SOM Ashok, KUHN Nina</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2016</span>"
    "keywordList" => "<a href="#">Luxury</a>, <a href="#">Affordable Luxury</a>, <a href="#">US</a>, <a href="#">Portfolio Management</a>, <a href="#">Global Operations</a>, <a href="#">International Management</a>, <a href="#">International Expansion</a>, <a href="#">Trading up and trading down</a>, <a href="#">Core Competencies</a>, <a href="#">Brand Identity</a>, <a href="#">Restructuring</a>, <a href="#">Turnaround Management</a>, <a href="#">Growth Strategies</a>, <a href="#">End of a Legacy</a>, <a href="#">Left and Right Brain</a>, <a href="#">Licensing</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>Moschino: When Luxury meets Pop Culture</b><br><span>2016 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4623" target="_blank">Moschino: When Luxury meets Pop Culture</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}