Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4888"
  #_source: array:26 [
    "id" => "4888"
    "slug" => "modeling-reaction-to-a-pricing-scale-an-application-to-requests-for-charitable-donations"
    "yearMonth" => "1998-11"
    "year" => "1998"
    "title" => "Modeling Reaction to a Pricing Scale: An Application to Requests for Charitable Donations"
    "description" => "DESMET, P. (1998). Modeling Reaction to a Pricing Scale: An Application to Requests for Charitable Donations. Dans: <i>ANZMAC98</i>. University of Otago."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => "ANZMAC98"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Comprendre l'influence du contexte de choix est un objectif important qui peut conduire à modifier la communication pour  mieux comprendre le cadre perceptuel et mettre en valeur des avantages spécifiques. Cette recherche étudie l'influence d'une échelle de sollicitation de don envoyée par courrier sur le comportement du donateur. Les autres facteurs pouvant influencer le comportement sont contrôlés dans un plan d'expérience et différentes échelles de sollicitation sont testées. Les résultats montrent qu'à un niveau agrégé l'échelle de sollicitation n'a qu'une influence réduite sur l'efficacité du mailing. Cependant un modèle expliquant la distribution des dons montrer que, d'une part, l'effet de l'échelle sur le comportement est réel et que, d'autre part, le contrôle de l'hétérogénéité des donateurs est indispensable car son effet est beaucoup plus important que celui de l'échelle testée."
      "en" => "Understanding the influence of context on choice is an important goal, one which must result in communications giving greater weight to the framework to be created than to putting forward specific advantages. In this research, we study the influence of the price scale proposed to obtain a donation by a mail request on the donor's behavior. Factors which influence the behavior at the individual level, as past behavior, are controlled within an experimental frame and several price scales are tested. The results show that, at the agregate level, the price scale has only a small impact on the mailing efficiency. But, with a model explaining the donation distribution, we demonstrate first the influence of the 'appeals scale' on donor behavior. Second, we show the need for controlling underlying heterogeneity as past behavior has a far more important role than the scale modification."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T15:21:44.000Z"
    "docTitle" => "Modeling Reaction to a Pricing Scale: An Application to Requests for Charitable Donations"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1998</span>"
    "keywordList" => ""
    "docPreview" => "<b>Modeling Reaction to a Pricing Scale: An Application to Requests for Charitable Donations</b><br><span>1998-11 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Modeling Reaction to a Pricing Scale: An Application to Requests for Charitable Donations</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.947243
  +"parent": null
}