Year
2002
Abstract
This article discusses the challenges that e-business models are creating for car dealers. Essentially descriptive and sector-based, it examines the situation from the perspective of the dealer’s value chain, demonstrating that dealers may be fighting a losing battle, since the reinvention of their role has already become a strategic necessity.
DONADA, C. (2002). Modèles d’affaires électroniques et distributeurs automobiles : une approche par la chaîne de valeur. Revue Internationale de Gestion, pp. 46-54.