Conference Proceedings
Year
2024
Authors
KUBLER Raoul, ADLER Susanne, WELKE Lina, SARSTEDT Marko, PAUWELS Koen
ADLER, S., WELKE, L., SARSTEDT, M., KUBLER, R. et PAUWELS, K. (2024). Mimicking Psychometrics with UGC. Dans: 2024 Conference of the Working Group: Data Analysis and Classification in Marketing. The Value of User Generated Data for Managerial Decision Making.