Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4863"
  #_source: array:26 [
    "id" => "4863"
    "slug" => "marketing-management-support-systems-when-help-is-not-recognized"
    "yearMonth" => "2010-06"
    "year" => "2010"
    "title" => "Marketing Management Support Systems: When Help is Not Recognized"
    "description" => "ALTHUIZEN, N., WIERENGA, B., VAN BRUGGEN, G. et DE BRUYN, A. (2010). Marketing Management Support Systems: When Help is Not Recognized. Dans: <i>EMAC Conference Proceedings: The Six Senses - The Essentials of Marketing</i>. European Marketing Academy (EMAC)."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "DE BRUYN Arnaud"
        "bid" => "B00024825"
        "slug" => "de-bruyn-arnaud"
      ]
      1 => array:1 [
        "name" => "ALTHUIZEN Niek"
      ]
      2 => array:1 [
        "name" => "WIERENGA B."
      ]
      3 => array:1 [
        "name" => "VAN BRUGGEN G."
      ]
    ]
    "ouvrage" => "EMAC Conference Proceedings: The Six Senses - The Essentials of Marketing"
    "keywords" => array:1 [
      0 => "Marketing Management Support Systems"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Marketing Management Support Systems (MMSS) are designed to improve managerial decision making, but to be able to do so these systems have to be used in practice. Perceived usefulness is an important driver of MMSS use intentions. Prior research suggests that decision makers may have difficulty recognizing objective improvements in task performance due to the MMSS. This lack of connection between subjective evaluation and objective performance may hamper MMSS adoption and use. In a large-scale study with prospective users, we investigate the drivers of perceived usefulness and the conditions under which the "lack of connection" phenomenon is likely to occur. To test our hypotheses, we set up a 2 (prior task experience) x 4 (MMSS quality) between-subject experiment with repeated measures. This study should lead to recommendations for interventions that result in greater acceptance and utilization of MMSS."
      "en" => "Marketing Management Support Systems (MMSS) are designed to improve managerial decision making, but to be able to do so these systems have to be used in practice. Perceived usefulness is an important driver of MMSS use intentions. Prior research suggests that decision makers may have difficulty recognizing objective improvements in task performance due to the MMSS. This lack of connection between subjective evaluation and objective performance may hamper MMSS adoption and use. In a large-scale study with prospective users, we investigate the drivers of perceived usefulness and the conditions under which the "lack of connection" phenomenon is likely to occur. To test our hypotheses, we set up a 2 (prior task experience) x 4 (MMSS quality) between-subject experiment with repeated measures. This study should lead to recommendations for interventions that result in greater acceptance and utilization of MMSS."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "Marketing Management Support Systems: When Help is Not Recognized"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/de-bruyn-arnaud">DE BRUYN Arnaud</a>, ALTHUIZEN Niek, WIERENGA B., VAN BRUGGEN G."
    "docDescription" => "<span class="document-property-authors">DE BRUYN Arnaud, ALTHUIZEN Niek, WIERENGA B., VAN BRUGGEN G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2010</span>"
    "keywordList" => "<a href="#">Marketing Management Support Systems</a>"
    "docPreview" => "<b>Marketing Management Support Systems: When Help is Not Recognized</b><br><span>2010-06 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Marketing Management Support Systems: When Help is Not Recognized</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.846382
  +"parent": null
}