Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "10274"
  #_source: array:26 [
    "id" => "10274"
    "slug" => "marketing-in-second-life-if-you-build-it-will-they-come"
    "yearMonth" => "2008-02"
    "year" => "2008"
    "title" => "Marketing in Second Life: If you build it, will they come?"
    "description" => "PROKOPEC, S. et GOEL, L. (2008). Marketing in Second Life: If you build it, will they come? Dans: <i>2008 American Marketing Association Winter Educators Conference</i>. American Marketing Association (AMA)."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "PROKOPEC Sonja"
        "bid" => "B00145716"
        "slug" => "prokopec-sonja"
      ]
      1 => array:1 [
        "name" => "GOEL Lakshmi"
      ]
    ]
    "ouvrage" => "2008 American Marketing Association Winter Educators Conference"
    "keywords" => []
    "updatedAt" => "2021-07-13 14:31:30"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T06:21:45.000Z"
    "docTitle" => "Marketing in Second Life: If you build it, will they come?"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/prokopec-sonja">PROKOPEC Sonja</a>, GOEL Lakshmi"
    "docDescription" => "<span class="document-property-authors">PROKOPEC Sonja, GOEL Lakshmi</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2008</span>"
    "keywordList" => ""
    "docPreview" => "<b>Marketing in Second Life: If you build it, will they come?</b><br><span>2008-02 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Marketing in Second Life: If you build it, will they come?</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.116468
  +"parent": null
}