Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "3224"
  #_source: array:26 [
    "id" => "3224"
    "slug" => "marketing-in-an-economic-environment"
    "yearMonth" => "2007-06"
    "year" => "2007"
    "title" => "Marketing in an Economic Environment"
    "description" => "NESTOROVIC, C. (2007). <i>Marketing in an Economic Environment</i>. Centre Européen de Management et Marketing (CEMM), 235 pages."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "NESTOROVIC Cédomir"
        "bid" => "B00000391"
        "slug" => "nestorovic-cedomir"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "Islam"
      1 => "Marchés musulmans"
      2 => "Marketing"
      3 => "Pilliers"
    ]
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les cinq pilliers de l'Islam ont une imposrtance décisive sur les techniques de marketing employées en direction des populations musulmanes. Même si les contraintes sont importantes, les entreprises occidentales ont démontré qu'elles peuvent s'adapter et même devenir leaders sur ces marchés."
      "en" => "The five pillars of Islam have a definite impact on marketing plans of western companies, but regardless of their coercitive nature, these pillars did not empeach western companies to successfully address these markets and even to become leaders on them."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T14:21:49.000Z"
    "docTitle" => "Marketing in an Economic Environment"
    "docSurtitle" => "Books"
    "authorNames" => "<a href="/cv/nestorovic-cedomir">NESTOROVIC Cédomir</a>"
    "docDescription" => "<span class="document-property-authors">NESTOROVIC Cédomir</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2007</span>"
    "keywordList" => "<a href="#">Islam</a>, <a href="#">Marchés musulmans</a>, <a href="#">Marketing</a>, <a href="#">Pilliers</a>"
    "docPreview" => "<b>Marketing in an Economic Environment</b><br><span>2007-06 | Books </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Marketing in an Economic Environment</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.20103
  +"parent": null
}