Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "14199"
  #_source: array:26 [
    "id" => "14199"
    "slug" => "marketing-analytics-educating-managers-vs-educating-technicians"
    "yearMonth" => "2022-05"
    "year" => "2022"
    "title" => "Marketing analytics: educating managers vs. educating technicians"
    "description" => "DE BRUYN, A. (2022). Marketing analytics: educating managers vs. educating technicians. Dans: 2022 European Marketing Academy (EMAC) Annual Conference. Budapest."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DE BRUYN Arnaud"
        "bid" => "B00024825"
        "slug" => "de-bruyn-arnaud"
      ]
    ]
    "ouvrage" => "2022 European Marketing Academy (EMAC) Annual Conference"
    "keywords" => []
    "updatedAt" => "2023-07-21 01:00:38"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "Marketing analytics: educating managers vs. educating technicians"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/de-bruyn-arnaud">DE BRUYN Arnaud</a>"
    "docDescription" => "<span class="document-property-authors">DE BRUYN Arnaud</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2022</span>"
    "keywordList" => ""
    "docPreview" => "<b>Marketing analytics: educating managers vs. educating technicians</b><br><span>2022-05 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Marketing analytics: educating managers vs. educating technicians</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.846382
  +"parent": null
}