Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4000"
  #_source: array:26 [
    "id" => "4000"
    "slug" => "marketing"
    "yearMonth" => "1992-01"
    "year" => "1992"
    "title" => "Marketing"
    "description" => "PRAS, B. (1992). Marketing. Dans: <i>Encyclopédie du Management</i>. 1st ed. Vuibert, pp. 54-62."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
    ]
    "ouvrage" => "Encyclopédie du Management"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "54-62"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article propose d'identifier les évolutions dans l'environnement qui ont conditionné celles du marketing, puis d'examiner les principales tendances en marketing, d'un point de vue managérial et en recherche."
      "en" => "This article analyzes the evolutions in the environment and their impact on marketing. It identifies the main trends in marketing research and practice."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T10:21:44.000Z"
    "docTitle" => "Marketing"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>"
    "docDescription" => "<span class="document-property-authors">PRAS Bernard</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1992</span>"
    "keywordList" => ""
    "docPreview" => "<b>Marketing</b><br><span>1992-01 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Marketing</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.619389
  +"parent": null
}