The case explores the acquisition of Body Shop by The L’Oréal group in 2006. Body Shop loyalists were furious at Anita Roddick for selling her values and beliefs to The L’Oréal group, who was battling numerous controversies at the time. The two organizations were different from each other in most aspects therefore the acquisition and the post-acquisition integration of the two seemed like an impossible task. The case explores the differences in the strategic-organizational-cultural fit between the two and raises questions that will decide their fate. It showcases uncertainties about their future and challenges the reader to explore the integrations process and its subsequent effect on the two companies.
SOM, A. (2012). L’Oreal and the Body Shop: acquisition synergies. ESSEC Business School.