Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "8233"
  #_source: array:26 [
    "id" => "8233"
    "slug" => "logit-model-of-consumer-purchases-application-on-a-french-data-set"
    "yearMonth" => "1992-08"
    "year" => "1992"
    "title" => "Logit Model of Consumer Purchases : Application on a French Data Set."
    "description" => "DESMET, P. (1992). <i>Logit Model of Consumer Purchases : Application on a French Data Set.</i> ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les modèles Logit sont utilisés pour étudier le comportement des consommateurs face à une promotion. L'hétérogénéité est prise en compte par l'introduction d'une variable de fidélité  suggérée  par Guadagni and Little (1983). Ce modèle est appliqué sur des données scanner françaises. Au niveau part de marché, la qualité de l'ajustement est bonne mais les coefficients sont instables et dépendent des marques et des ménages sélectionnés ainsi que des choix techniques effectués pour l'initialisation des variables de fidélité."
      "en" => "Logit models are used to study consumer reactions to promotion. Heterogeneity is integrated by a loyalty variable as suggested by Guadagni and Little (1983). This model is applied to a French scanner dataset. Quality of fit at aggregate level is good but coefficients are found to be dependent on brand selection, household selection, and technical choices for initialization of the loyalty variable."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "Logit Model of Consumer Purchases : Application on a French Data Set."
    "docSurtitle" => "Working Papers"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1992</span>"
    "keywordList" => ""
    "docPreview" => "<b>Logit Model of Consumer Purchases : Application on a French Data Set.</b><br><span>1992-08 | Working Papers </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Logit Model of Consumer Purchases : Application on a French Data Set.</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.846382
  +"parent": null
}