Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "8232"
  #_source: array:26 [
    "id" => "8232"
    "slug" => "logistique-et-marketing-vers-un-nouveau-contrat-de-cooperation"
    "yearMonth" => "1995-09"
    "year" => "1995"
    "title" => "Logistique et marketing : vers un nouveau contrat de coopération"
    "description" => "LECOMTE, F. et DORNIER, P.P. (1995). <i>Logistique et marketing : vers un nouveau contrat de coopération</i>. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DORNIER Philippe Pierre"
        "bid" => "B00000163"
        "slug" => "dornier-philippe-pierre"
      ]
      1 => array:1 [
        "name" => "LECOMTE F."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La logistique est amenée a être de plus en plus prise en compte par le marketing. Ce travail a pour but de présenter les inter-relations entre les activités logistiques et les activités marketing et de proposer les nouveaux axes de coopérations existants."
      "en" => "Logistics play an increasingly important role in marketing. This paper aims at showing the interrelations between logistics and marketing activities and proposes new possibilities of cooperation."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-12-03T16:21:42.000Z"
    "docTitle" => "Logistique et marketing : vers un nouveau contrat de coopération"
    "docSurtitle" => "Working Papers"
    "authorNames" => "<a href="/cv/dornier-philippe-pierre">DORNIER Philippe Pierre</a>, LECOMTE F."
    "docDescription" => "<span class="document-property-authors">DORNIER Philippe Pierre, LECOMTE F.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>Logistique et marketing : vers un nouveau contrat de coopération</b><br><span>1995-09 | Working Papers </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Logistique et marketing : vers un nouveau contrat de coopération</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.758475
  +"parent": null
}