Essec\Faculty\Model\Contribution {#2190
  #_index: "academ_contributions"
  #_id: "6522"
  #_source: array:25 [
    "id" => "6522"
    "slug" => "let-them-eat-cake-mainstream-consumer-reactions-to-products-marketed-toward-bottom-of-the-pyramid-consumers"
    "yearMonth" => "2014-12"
    "year" => "2014"
    "title" => "Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers"
    "description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2014). Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers. Dans: International Marketing Conference 2014: Emerging Markets, Evolving Perspectives."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "GUPTA Reetika"
        "bid" => "B00536881"
        "slug" => "gupta-reetika"
      ]
      1 => array:1 [
        "name" => "CHANDRASEKARAN D."
      ]
      2 => array:1 [
        "name" => "SEN S."
      ]
    ]
    "ouvrage" => "International Marketing Conference 2014: Emerging Markets, Evolving Perspectives"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2023-12-07T05:22:08.000Z"
    "docTitle" => "Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/gupta-reetika">GUPTA Reetika</a>, CHANDRASEKARAN D., SEN S."
    "docDescription" => "<span class="document-property-authors">GUPTA Reetika, CHANDRASEKARAN D., SEN S.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2014</span>"
    "keywordList" => ""
    "docPreview" => "<b>Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers</b><br><span>2014-12 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.160029
  +"parent": null
}