Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "1861"
  #_source: array:26 [
    "id" => "1861"
    "slug" => "les-prix-en-euro-questions-methodes-et-premiers-resultats"
    "yearMonth" => "2002-01"
    "year" => "2002"
    "title" => "Les prix en euro : questions, méthodes et premiers résultats"
    "description" => "DESMET, P. (2002). Les prix en euro : questions, méthodes et premiers résultats. <i>Décisions Marketing</i>, pp. 7-16."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "7-16"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'arrivée de l'euro en 2002, et le retrait du franc, ont été anticipés dans de nombreuses entreprises pour toutes les dimensions opérationnelles (salaires, facturation et comptabilité par exemple). Pour la politique de prix, l'entreprise doit déterminer, au-delà de la conversion légale obligatoire, les prix qui seront pratiqués en euros en tenant compte des conséquences en termes de marge unitaire et de demande. Cet article ne concerne que la politique de prix et présente les grandes questions concernant les effets de l'euro, les catégories de méthodes utilisables pour éclairer les choix et les premiers résultats."
      "en" => "The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion, the prices that will be set in euros, taking into account the consequences in terms of both unitary margin and demand. This article is dealing only with price policy, and puts forward the most important questions, these relate to the effects of the euro and categories of method that could be used to clarify choices, along with the limited number of early results that have been published."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T15:21:44.000Z"
    "docTitle" => "Les prix en euro : questions, méthodes et premiers résultats"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2002</span>"
    "keywordList" => ""
    "docPreview" => "<b>Les prix en euro : questions, méthodes et premiers résultats</b><br><span>2002-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Les prix en euro : questions, méthodes et premiers résultats</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.947243
  +"parent": null
}