Firm steering is a collective (organizational) interpretation of how the processes of the firm generate value. It requires that 2 functions be fulfilled : that of creating coherence (coordination) between the different actors’ interpretations and that of ensuring the relevance of representations by balancing invariance and change in performance representations (equilibration). The coordination function is analysed through two of its dimensions : semiotic (the nature of signs) and political (power structure). The equilibration function is analysed in terms of an analogy with cognitive psychology studies on human learning (Piaget).
LORINO, P. (1995). Les deux fonctions du pilotage de l’entreprise : coordination et équilibration. ESSEC Business School.