Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "3101"
  #_source: array:26 [
    "id" => "3101"
    "slug" => "la-promotion-des-ventes-du-13-a-la-douzaine-a-la-fidelisation"
    "yearMonth" => "2002-01"
    "year" => "2002"
    "title" => "La promotion des ventes. Du 13 à la douzaine à la fidélisation"
    "description" => "DESMET, P. (2002). <i>La promotion des ventes. Du 13 à la douzaine à la fidélisation</i>. Dunod, 381 pages."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La promotion des ventes prend une importance croissante dans le budget de communication. L'ouvrage présente les différentes techniques ainsi que les concepts fondamentaux permettant de guider les choix : comportement du consommateur, analyse économique et approche statistique des résultats."
      "en" => "Sales promotion is playing an increasing role in the communication mix. The book presents a set of techniques and fundamental concepts to guide choice: consumer behaviour, economic analysis and statistical measurement of the effects."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-30T16:21:43.000Z"
    "docTitle" => "La promotion des ventes. Du 13 à la douzaine à la fidélisation"
    "docSurtitle" => "Books"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2002</span>"
    "keywordList" => ""
    "docPreview" => "<b>La promotion des ventes. Du 13 à la douzaine à la fidélisation</b><br><span>2002-01 | Books </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">La promotion des ventes. Du 13 à la douzaine à la fidélisation</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.006182
  +"parent": null
}