Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "6247"
  #_source: array:26 [
    "id" => "6247"
    "slug" => "is-it-personal-or-just-business-examining-the-use-of-personal-appeals-in-professional-buyer-seller-relationships"
    "yearMonth" => "2018-06"
    "year" => "2018"
    "title" => "Is It Personal or Just Business?: Examining the Use of Personal Appeals in Professional Buyer-Seller Relationships"
    "description" => "MCFARLAND, R. (2018). Is It Personal or Just Business?: Examining the Use of Personal Appeals in Professional Buyer-Seller Relationships. Dans: 47th European Marketing Association Conference (EMAC 2018)."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "MCFARLAND Richard"
        "bid" => "B00682077"
        "slug" => "mcfarland-richard"
      ]
    ]
    "ouvrage" => "47th European Marketing Association Conference (EMAC 2018)"
    "keywords" => []
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-24T02:21:49.000Z"
    "docTitle" => "Is It Personal or Just Business?: Examining the Use of Personal Appeals in Professional Buyer-Seller Relationships"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/mcfarland-richard">MCFARLAND Richard</a>"
    "docDescription" => "<span class="document-property-authors">MCFARLAND Richard</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2018</span>"
    "keywordList" => ""
    "docPreview" => "<b>Is It Personal or Just Business?: Examining the Use of Personal Appeals in Professional Buyer-Seller Relationships</b><br><span>2018-06 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Is It Personal or Just Business?: Examining the Use of Personal Appeals in Professional Buyer-Seller Relationships</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.204254
  +"parent": null
}