This textbook in applied microeconomics addresses several relevant issues, such as the origin of contemporary firms, their constraints and their main strategic choices. Special emphasis is set on the analysis of price and differentiation strategies. One special chapter deals with corporate governance issues, another with firm strategies in the new international context.
GUYOT, M. et VRANCEANU, R. (2002). Introduction à la microéconomie des entreprises. Dunod, 304 pages.