Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "1390"
  #_source: array:26 [
    "id" => "1390"
    "slug" => "interet-et-limites-de-la-vente-par-catalogue-en-collecte-de-fonds"
    "yearMonth" => "1996-01"
    "year" => "1996"
    "title" => "Intérêt et limites de la vente par catalogue en collecte de fonds"
    "description" => "DESMET, P. (1996). Intérêt et limites de la vente par catalogue en collecte de fonds. <i>Revue Française du Marketing</i>, pp. 23-32."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-07-13 14:30:22"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "23-32"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Pour accroître leurs ressources, les associations caritatives ont de plus en plus souvent recours à une offre commerciale présentée sur un catalogue. Une étude préliminaire montre que ce catalogue peut avoir des effets négatifs, tant sur le plan qualitatif (image) que sur le plan quantitatif (montant de la collecte de fonds)."
      "en" => "To increase their revenues, non profit organizations tend to develop merchandise catalogs and send them to their donors. A preliminary study shows that some adverse effects could harm either from a qualitative point of view (image) or from a quantitative point of view (amount of money and donation frequency)."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-07-16T07:22:04.000Z"
    "docTitle" => "Intérêt et limites de la vente par catalogue en collecte de fonds"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>Intérêt et limites de la vente par catalogue en collecte de fonds</b><br><span>1996-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Intérêt et limites de la vente par catalogue en collecte de fonds</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.200829
  +"parent": null
}