Like pictures and images in organizations, pictures in popular management press can be reviewed politically inasmuch as they are likely to convey beliefs and values, direct the attention of readers to what is pictured and distract them from what is not. Drawing on sociological analysis and critical discourse analysis, we analyze the persons pictured along several characteristics: gender, ethnicity, dress codes and attitudes. Our analysis allows for the identification of the figure of the manager which, in our corpus, appears to be socially valued.
BOURGUIGNON, A. et ZARLOWSKI, P. (2008). Imagin[in]g business in popular management press. Dans: Proceedings of the First Workshop on Imagining Business. Saïd Business School, Oxford University.