Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "1324"
  #_source: array:26 [
    "id" => "1324"
    "slug" => "how-luxury-brands-use-subtle-signals-to-speak-with-an-increasingly-savvy-clientele"
    "yearMonth" => "2016-04"
    "year" => "2016"
    "title" => "How Luxury Brands Use Subtle Signals to Speak with an Increasingly Savvy Clientele"
    "description" => "PROKOPEC, S. (2016). How Luxury Brands Use Subtle Signals to Speak with an Increasingly Savvy Clientele. <i>Reflets Hors-Série ESSEC Knowledge</i>, pp. 76-78."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "PROKOPEC Sonja"
        "bid" => "B00145716"
        "slug" => "prokopec-sonja"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "76-78"
      "volume" => null
      "number" => "2"
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Revue professionnelle"
      "en" => "Professional journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T21:21:45.000Z"
    "docTitle" => "How Luxury Brands Use Subtle Signals to Speak with an Increasingly Savvy Clientele"
    "docSurtitle" => "Press article, video or other popular media"
    "authorNames" => "<a href="/cv/prokopec-sonja">PROKOPEC Sonja</a>"
    "docDescription" => "<span class="document-property-authors">PROKOPEC Sonja</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>"
    "keywordList" => ""
    "docPreview" => "<b>How Luxury Brands Use Subtle Signals to Speak with an Increasingly Savvy Clientele</b><br><span>2016-04 | Press article, video or other popular media </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">How Luxury Brands Use Subtle Signals to Speak with an Increasingly Savvy Clientele</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.113536
  +"parent": null
}