Year
2008
Abstract
How measuring uncertainty about consumers’ own preferences can improve the quantification of these preferences.
LIECHTY, J.C., FONG, D.K.H., HUIZINGH, E.K.R.E. et DE BRUYN, A. (2008). Hierarchical Bayesian Conjoint Models Incorporating Measurement Uncertainty. Marketing Letters, 19(3), pp. 141-155.
Keywords