A sporting club is not a company like another. Indeed, its culture rests on particular sporting values, its results are more random than in the other sectors and it owes to hear with its competitors, or else its market tends to disappear. In addition, its human management is not classical. Paradoxically its on the level of its products policy and mark that the match-up seems to be possible.
LARDINOIT, T. et TRIBOU, G. (2004). Gère-t-on un club sportif comme on gère son entreprise ? Entretien avec Anny Courtade. Revue Française de Gestion, pp. 193-201.