Corporate philanthropy (CP) is a relatively recent area of academic inquiry. A few outliers notwithstanding, it is in the 1980s that research on CP emerged in management and social sciences and not until the late 1990s that it took off. However, discussions on CP already cover a variety of academic disciplines and theories. Yet the vast majority of CP research has remarkably focused on examining the “business case” for philanthropic endeavors, while very few scholars have studied the value of CP for beneficiaries and society more broadly. We observe a similar one-sided view in academic research on related topics such as corporate social responsibility (CSR) and corporate social performance (CSP), where researchers have heavily focused on the positive financial outcomes of being socially responsible. The objective of this article is to propose a paradigm switch for a more accurate understanding of the CP. This paper strives to argue that a focus on the recipients’ welfare (instead of the corporate donors’ motivations) offers more promising research paths in this area and has the capacity to explain the specificity of CP within the CSR and CSP.
EABRASU, M. et GAUTIER, A. (2019). From donor motivation to recipient welfare: A new agenda for corporate philanthropy research. Dans: Academy of Management Proceedings. Academy of Management, pp. 19214.