Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4598"
  #_source: array:26 [
    "id" => "4598"
    "slug" => "experimental-study-of-the-effect-of-the-swith-to-the-euro-on-the-intention-to-buy-private-label-brand"
    "yearMonth" => "2000-05"
    "year" => "2000"
    "title" => "Experimental Study of the Effect of the Swith to the Euro on the Intention to Buy Private Label Brand"
    "description" => "DESMET, P. et GASTON-BRETON, C. (2000). Experimental Study of the Effect of the Swith to the Euro on the Intention to Buy Private Label Brand. Dans: <i>Proceedings of the 29th EMAC Conference (CD-Rom)</i>. Erasmus University of Rotterdam."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "GASTON-BRETON C."
      ]
    ]
    "ouvrage" => "Proceedings of the 29th EMAC Conference (CD-Rom)"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "En Europe, le passage à l'euro est une occasion pour les entreprises de redéfinir leur politique de prix. Au niveau international, le risque des importations parallèles non maîtrisées doit conduire une entreprise à rétrécir le corridor des prix pratiqués entre les différents pays européens. Au niveau national, les entreprises pratiquant les prix psychologiques sont amenées à anticiper les modifications du mix associées à la recherche d'un prix public (PVC) juste inférieur à un prix rond soit par réduction de leur marge, soit par une modification de la taille de leurs conditionnements ou même le lancement de nouveaux produits. Dans tous les cas, l'importance de la perte de marge pour les prix peu élevés, inférieurs à 100 F en France, justifie que l'on s'interroge sur la réalité de l'effet du passage d'un seuil de prix sur la demande. Cette recherche a pour objectif d'étudier l'effet de l'écart de prix entre les marques et du niveau absolu du prix sur la relation entre le passage d'un seuil de prix et l'intention d'achat relative entre deux marques. La suite de l'article est organisée de la manière suivante : la première section synthétise la revue de littérature concernant la pratique et les justifications d'une politique de prix inférieurs aux seuils, la seconde justifie les hypothèses et la méthodologie, enfin les résultats sont présentés et discutés dans la troisième section."
      "en" => "With prices expressed in euros, the price spread between private label brands and national brands could be less visible in all the European countries where the price scale is going to be compressed. This price spread often being a key factor in the demand for private label brands, the preferences, and thus, potentially, the market share, could be reduced. The measure of consumers' buying intentions of three categories of products confirms the lower perception of price differences when they are expressed in euros. The results also show different customer sensitivities according to their behavior and attitude towards private label brands and the belief in the quality of these brands. The existence of a visible threshold effect created by rounded prices, which would allow the reconstitution of a significant perceived spread between the prices of private label brands and of national brands, is only partially confirmed."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "Experimental Study of the Effect of the Swith to the Euro on the Intention to Buy Private Label Brand"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, GASTON-BRETON C."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, GASTON-BRETON C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2000</span>"
    "keywordList" => ""
    "docPreview" => "<b>Experimental Study of the Effect of the Swith to the Euro on the Intention to Buy Private Label Brand</b><br><span>2000-05 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Experimental Study of the Effect of the Swith to the Euro on the Intention to Buy Private Label Brand</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.347896
  +"parent": null
}