Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "1119"
  #_source: array:26 [
    "id" => "1119"
    "slug" => "estimation-of-product-category-sales-responsiveness-to-allocated-shelf-space"
    "yearMonth" => "1998-01"
    "year" => "1998"
    "title" => "Estimation of Product Category Sales Responsiveness to Allocated Shelf Space"
    "description" => "DESMET, P. et RENAUDIN, V. (1998). Estimation of Product Category Sales Responsiveness to Allocated Shelf Space. <i>International Journal of Research in Marketing</i>, pp. 443-457."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "RENAUDIN V."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "443-457"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Pour allouer l'espace magasin entre les différentes catégories de produits, le décideur peut utiliser les élasticités de la demande à l'espace accordé obtenues pour d'autres magasins comparables. Cet article présente des résultats empiriques concernant les élasticités de différents rayons pour une chaîne de magasins populaires. Les résultats montrent que l'élasticité a tendance à s'accroître de manière importante en fonction de la propension à l'achat impulsif et, dans une moindre mesure, à décroître avec la taille du magasin."
      "en" => "A retail chain manager has to draw on experience based on data available from his points of sale to diagnose space misallocations in stores and to make recommendations. This paper presents an empirical estimate of shelf-space elasticities from a variety-store chain database at product category level with a share of space vs. share of sales econometric model. It suggests that external influences could explain space elasticity differences. Results show that space-elasticities increase with the impulse buying rate of the product category and do not depend on the type of store."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "Estimation of Product Category Sales Responsiveness to Allocated Shelf Space"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, RENAUDIN V."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, RENAUDIN V.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1998</span>"
    "keywordList" => ""
    "docPreview" => "<b>Estimation of Product Category Sales Responsiveness to Allocated Shelf Space</b><br><span>1998-01 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Estimation of Product Category Sales Responsiveness to Allocated Shelf Space</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.347896
  +"parent": null
}