Presentations at an Academic or Professional conference (2011), Society of Consumer Psychology Conference (SCP) 2011
Yielding to Temptation Due to Depletion: Can Mental Budgets Help?
PROKOPEC, S., KRISHNAMURTHY, P. and BLAIR, E. (2011). Yielding to Temptation Due to Depletion: Can Mental Budgets Help? In: Society of Consumer Psychology Conference (SCP) 2011.