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Presentations at an Academic or Professional conference (2011), Society of Consumer Psychology Conference (SCP) 2011

Yielding to Temptation Due to Depletion: Can Mental Budgets Help?

PROKOPEC Sonja , KRISHNAMURTHY P., BLAIR E.

PROKOPEC, S., KRISHNAMURTHY, P. and BLAIR, E. (2011). Yielding to Temptation Due to Depletion: Can Mental Budgets Help? In: Society of Consumer Psychology Conference (SCP) 2011.