Return to results
Journal articles (2009), Journal of Marketing, 73 (1), pp. 122-132

What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals

Seggie Steven , Griffith David

SEGGIE, S. and GRIFFITH, D. (2009). What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals. Journal of Marketing, 73(1), pp. 122-132.