Un monde de villes : Le marketing des territoires durables

This book provides a comprehensive approach to diagnosis, development and implementation of a strategic plan for economic and social development of a territory. It consists of a series of related disciplines: - Urban Economics - Urban Sociology - Political Science - Strategy - Evaluation of Public Policies It is composed of two parts: the first one being a conceptual part and the second part is an application referring to urban experiences in France and abroad.

NOISETTE, P. and VALLERUGO, F. (2010). Un monde de villes : Le marketing des territoires durables. Éditions de l'Aube, 272 pages.

Keywords : #Economie-Urbaine, #Evaluation, #Gouvernance, #Marketing, #Politique, #Stratégie, #Territoire, #Villes