A typology of strategies related to the distribution channels used by Champagne makers is established. Champagne makers' operating profit depends on their distribution network, which affects selling prices. Based on a sample of 20 Champagne makers ("Maisons de Champagne"), economic and financial performance indicators for Champagne makers are analyzed with reference to the type of distribution channel.
DECLERCK, F. (2005). Typology and Financial Performance of Champagne Makers According to Distribution Channel. International Food and Agribusiness Management Review, pp. 1-22.