Presentations at an Academic or Professional conference (1992), EDHEC, Lille, April 9
Théorie de l'adoption stochastique des innovations
This paper develops a formal theory of diffusion of innovations based upon the assumption of stochastic adoptions. It shows that the theory embeds most well-known analytical diffusion models.
BEMMAOR, A.C. (1992). Théorie de l'adoption stochastique des innovations. In: EDHEC, Lille, April 9.