Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "2537"
  #_source: array:26 [
    "id" => "2537"
    "slug" => "strategies-for-a-european-catalog"
    "yearMonth" => "1994-06"
    "year" => "1994"
    "title" => "Strategies for a European Catalog"
    "description" => "DESMET, P. et XARDEL, D. (1994). Strategies for a European Catalog. <i>Journal of Interactive Marketing</i>, pp. 62-73."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "XARDEL D."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "62-73"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'intégration économique et juridique européenne et la convergence des besoins des entreprises mais aussi des consommateurs laissent à penser que l'Europe constitue un marché unique. Or, pour des raisons économiques, de nombreux facteurs technologiques orientent les entreprises vers la mise au point d'un catalogue unique. Les conditions sont donc réunies pour que l'on observe une approche globale du marché Européen par un catalogue unique. L'analyse des stratégies de firmes dans le secteur des biens de consommation ou dans celui de la vente aux entreprises montre que cela n'est pas toujours le cas et que d'autres facteurs, notamment la position de producteur ou les conflits avec les canaux de vente, peuvent expliquer les choix."
      "en" => "The economic and legal integration of Europe and the convergence of needs for Business-to-Business markets as well as for consumer goods suggest that Europe is a common market. Furthermore, for economic reasons, technological factors promote a single catalog for European markets. Conditions are met for a pan-European catalog. However, analyses of 6 companies' strategies leads to the conclusion that it is not always the case and that other factors, such as the activities of producers versus distributors or channel confrontation can explain the choices."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-05-08T02:21:58.000Z"
    "docTitle" => "Strategies for a European Catalog"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, XARDEL D."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, XARDEL D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1994</span>"
    "keywordList" => ""
    "docPreview" => "<b>Strategies for a European Catalog</b><br><span>1994-06 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Strategies for a European Catalog</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.592596
  +"parent": null
}