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Book chapters (2012), Marketing Management, A Cultural Perspective, Routledge, pp. 60-78

Regional affiliations: Building a marketing strategy on regional ethnicity

Dion Delphine , Sitz Lionel

DION, D. and SITZ, L. (2012). Regional affiliations: Building a marketing strategy on regional ethnicity. In: Marketing Management, A Cultural Perspective. 1st ed. London: Routledge, pp. 60-78.