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Presentations at an Academic or Professional conference (1994), Joint Seminar on Consumer Panels organized by Association pour la Statistique et ses Utilisations and Institut National d’Etudes Démographiques, March 15

Modèles probabilistes / Modèles de part de marché (Probabilistic models/Market share models)

This presentation shows the two kinds of analyses of household panel data for frequently purchased goods : i) analysis of brand choice and ii) analysis of duration times between purchases made by individual households. It introduces the various models used, and gives an illustration bearing on the intention / behavior for household durables purchases.

BEMMAOR, A.C. (1994). Modèles probabilistes / Modèles de part de marché (Probabilistic models/Market share models). In: Joint Seminar on Consumer Panels organized by Association pour la Statistique et ses Utilisations and Institut National d’Etudes Démographiques, March 15. Paris.